Jesse Renée Beach

Experience Systems 2023 – Present

• Drove a three-stage strategic transformation of the team I inherited: from low-adoption infrastructure org → high-adoption foundational platform → experiment-driven product team applying the design system to lift product metrics. The team is now Facebook's only horizontal organization that pairs quality and consistency with top-line product-metric wins.
• Lead 17 engineers across two charters — Facebook Design System Foundations and Strategic Bets — plus one sub-manager, partnering directly with the design organization on language, components, and product surfaces.
• Took design-language adoption from 40% to 82% across Feed, Watch, Profile, Stories, and Groups; the team ran 500+ A/B experiments and shipped 10+ flagships in 2024 — including Double-Tap-to-Like (TechCrunch / Engadget coverage), an immersive content presentation system standardizing video and non-video formats, and a content-divider treatment with internally estimated nine-figure annual revenue impact. Design treatments moved top-line session engagement +0.09% in H2 2024 — 3× annual goal, comparable in scale to major product orgs (Feed, Video).
• Converted the team to AI-first development over two months via 1:1 tooling coaching, individualized onboarding plans, and weekly check-ins — accelerating every H1 project, unblocking long-stalled theming-infrastructure conversions, and expanding individual engineers' scope across multiple platforms.
• Coached struggling ICs back to expectations and supported high performers to promotion and expanded responsibility; mentored peer engineering managers across adjacent Meta orgs.

Quality Programs Engineering 2015 – 2022

• Built the team from 0 to 18 engineers; designed groundbreaking internal tooling that captured and taskified quality issues, feeding a federated quality program across all Facebook product teams on iOS, Android, and Web.
• Eliminated 2,000+ JSX accessibility violations and labeled 800+ UI elements via codemods and scripted fixes; seeded satellite accessibility teams in Instagram, WhatsApp, and Messenger.
• Drove app-level efforts including right-to-left language support and Dark Mode across Android and iOS. Owned the Facebook-app Bug SLA tooling and program for 2.5 years.

• Consolidated the client-side build of a sprawling legacy Rails/Angular application into single manifests in two months; UI changes that took weeks now took hours. Grew test coverage from ~100 to 700+ specs.

• Drupal 8 release contributor and anointed JavaScript maintainer; lead engineer on the responsive Toolbar module. On the Drupal Spark team (Office of the CTO), restructured base themes via OOCSS and a custom flexible grid.

• Promoted Interaction Designer → UX Lead → Front-End Lead in 20 months. Revitalized a 1.5-year stalled publishing-template effort, shipping in 3 months and cutting per-project onboarding dev time from 10 days to 5.